Upriver Studios

Logo and branding for Upriver Studios. Founded by Mary Stuart Masterson and an impressive board of directors, Upriver has over 100,000 square feet of stages and post-production offices for large-scale film and tv productions. We developed a range of concepts for the studios; the final brand uses a lens and a suite of digital symbols that focus on both the past and the future of film.

As of Spring 2021, they booked their first long-term production in the space. Congrats!

Hudson Valley Current

Carla Rozman Graphic Design Hudson Valley Current Local Currency Money Bill Design New York Funding Sojourner Truth.png
Carla Rozman Graphic Design Hudson Valley Current Local Currency Money Bill Design New York Funding Thomas Cole.png
Carla Rozman Graphic Design Hudson Valley Current Local Currency Money Bill Design New York Funding Eleanor Roosevelt Hyde Park.png
Carla Rozman Graphic Design Hudson Valley Current Local Currency Money Bill Design New York Funding Pete Seeger.png
Carla Rozman Graphic Design Hudson Valley Current Local Currency Money Bill Design New York Funding Eleanor Roosevelt.png
Carla Rozman Graphic Design Hudson Valley Current Local Currency Money Bill Design New York Funding Eleanor Roosevelt Pete Seeger Hudson River Rhinebeck New York.png

Design for Hudson Valley Current, an organization with local currency to be used in the Hudson Valley. Currents have the same monetary value as the US dollar and encourage local purchases by keeping money in the community.

Our design process started with bills that would use a Hudson Valley Visionary, for example, Sojourner Truth, Thomas Cole, Eleanor Roosevelt or Pete Seeger. On the back of each bill, there’d be a description of the contribution the person made. Our final designs feature Hudson Valley animals and their habitats, reflecting the diverse and rich ecosystem of the Hudson River Valley.